Before and After: Blog Content Makeover

by Barbara Behan

Why is it important to edit what we write online?  Let’s do a content makeover to illustrate.

Look at the following excerpt taken from a popular blog on blogging.  Then look at the edited version.

Take-away tips from this makeover:

  • Don’t be sexist (or racist, or ageist, etc.) in your language.
  • Proofread carefully.
  • A conversational tone is great, but be careful about literal train-of-thought writing.

BEFORE

Good Content is necessary mainly to build up a regular audience that comes back to your blog repeatedly and also get your posts linked, leading to AUTO SEO for your blog. An yeah don’t forget that Google also likes good content except once in a while when their evil pandas and penguins do stuff that they are not supposed to do. People also bookmark good content which make them comeback at some part of time to your blog.

SEO is needed like every good product that needs advertising to get it noticed. Unless you seo optimize you blog, it’s unlikely that you will be found on the vast internet where millions of blogs are vying every day for every person’s attention. This is made easy by word press SEO plugins that make the job easy for you.

Design is a concept that pretty much needs no explanation. If you seen any makeover show on TV , you can get what I am trying to say , you make something look good ( like a blog – not a ugly chick) and people will come back and it will also register on their mind. Design includes the colours of your blog, structure of your blog and also the overall look of your blog. If you notice most successful blogs have a light colour (or white colour) theme.

AFTER

Good content is necessary mainly to build up a regular audience that comes back to your blog.  It also gets your posts linked, leading to “auto-SEO” for your blog.  Google likes good content, too. 

Like every good product that needs advertising to get noticed, your blog needs SEO.  Unless you SEO-optimize your blog, it’s unlikely that you will be found on the Internet where millions of blogs are vying every day for people’s attention.  WordPress SEO plugins make the job easy for you.

Design is a concept that needs no explanation. If you’ve seen any makeover show on TV, you know what I mean.  Make something look good and people will come back–it will register in their minds. Design includes the colours, structure, and overall look of your blog.  Most successful blogs have a light colour or white theme.

What do you think?  Which version works better?  

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