How to Make a Good Blog Post Bad — Part 1

by Barbara Behan

As bloggers, we’re always looking for ways to improve our content.  Good ideas are essential, of course.  But it’s equally important to avoid reader turn-offs.  So, just for fun, I’d like to look at ways to ruin a good blog post.  

One great technique for ruining your post is to write a huge block of text.  Like this: 

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

Blah.  This looks boring and daunting–traits you do not want in your content.  The solution?  Use formatting (bullet points, numbered lists, etc.), short paragraphs, or both. 

Here’s the same block of text with these rules applied.  It takes up more space, but looks a lot more inviting. 

Lorem Ipsum is simply dummy text of the printing and typesetting industry!

Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.

It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

It was popularised in the 1960s with

  1. the release of Letraset sheets containing Lorem Ipsum passages, and
  2. more recently with desktop publishing software like Aldus PageMaker
  3. including versions of Lorem Ipsum.

Lorem Ipsum is simply dummy text of the printing and typesetting industry.

  • Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book.
  • It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
  • It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.
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